How well is your website working?

• Do you know who visits your website?

• Do you know what visitors do on your site? Are they doing what you want them to be doing?

• Where are visitors to your website most frustrated? Most interested? Most successful?

• Which audience segments on your website are having the best experience? Which are having the worst?

Visitors to your website leave a trail.  I specialize in reading the tracks of all your visitors, and helping you figure out how well your website is working - for both you and your visitors.  That's all that web analytics really is. 

Signs you could use some web analytics...

Most of my clients come to me with at least one of the following issues:

• We're making too many decisions based on guesses.

• We need to prioritize our spending (or our time). Which website efforts will get us the most impact?

• We're not sure how well our site is working.

• We're pretty sure our site isn't working very well. We're planning a major overhaul. Help!

My job is to get you the information you need to make better decisions about anything related to your website. Some projects start with a very specific need - how many visitors are getting stuck trying to submit a support ticket online? Some begin with wider questions - how well does our navigation work? Can people find what they need?

Support websites...

While I work with all types of clients and websites, I have a particular fondness for the complexity and unique demands of support site analytics. More on that here.